Description
Danialo Luxurio Lion Signature Varsity Jacket
Heritage Form. Fearless Identity.
The Danialo Luxurio Lion Signature Varsity Jacket takes the unmistakable language of classic varsity style and gives it a bolder, more expressive Danialo identity.
Crafted from a substantial blend of 80% ring-spun cotton and 20% polyester, the jacket combines structured warmth with a soft, smooth hand. Its garment-dyed finish introduces subtle tonal character and a naturally lived-in appearance, giving the piece the confidence of something already familiar from the first wear.
Crisp contrasting sleeves sharpen the traditional varsity silhouette, while striped cuffs and hem, a snap-button front, and angled pockets preserve the details that have made the style an enduring icon.
Then comes the signature.
Across the back, a large hand-drawn lion face commands attention with expressive, textured detail. Powerful without becoming polished into perfection, the illustration carries the character of an emblem—a contemporary Danialo crest representing presence, courage, and confidence.
Classic from the front.
Unmistakable from the back.
Lead with confidence. Wear the lion.
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Signature Features
– 80% ring-spun cotton / 20% polyester
– Heavy, substantial fabric construction
– Medium-heavy 9.73 oz/yd² fabric weight
– Soft, smooth hand feel
– Garment-dyed finish
– Subtle lived-in colour and texture
– Classic varsity-inspired silhouette
– Contrasting sleeves
– Large hand-drawn lion face artwork across the back
– Snap-button front closure
– Striped cuffs and hem
– Angled front pockets
– Sewn-in label
– Available in 12 colour combinations
– Designed for cooler-weather layering
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Fabric
80% Ring-Spun Cotton
20% Polyester
Fabric Weight: 9.73 oz/yd²
Substantial • Soft • Structured
The cotton-rich construction gives the jacket its comfortable, substantial character, while polyester contributes to the fabric blend’s everyday practicality.
Ring-spun cotton creates a softer, smoother hand than a more basic cotton construction, complementing the premium character of the garment.
At 9.73 oz/yd², the fabric carries reassuring weight and structure, making the jacket particularly suited to cooler days and transitional layering.
Weight with purpose. Comfort with presence.
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Garment-Dyed Character
Designed to Look Lived In.
The jacket receives a garment-dyed finish, creating subtle depth and a more naturally worn-in colour character.
Rather than appearing overly pristine or uniform, the finish complements the heritage influence of the varsity silhouette.
Subtle variations in tone and texture can form part of the individual character associated with garment-dyed clothing.
The effect is intentional:
A jacket that feels established rather than overworked.
Confident rather than pristine.
Heritage character from the first wear.
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The Lion Signature
A Crest for Those Who Lead.
The defining feature of the jacket is impossible to mistake.
Across the back sits a large, hand-drawn lion face, rendered with expressive lines and textured detail.
The illustration deliberately retains the character of something drawn rather than mechanically perfected. That rawness gives the lion its energy.
It does not simply decorate the jacket.
It anchors it.
For Danialo, the lion becomes an expression of confidence, presence, and individuality—a contemporary emblem for those comfortable defining their own direction.
Not loud for the sake of attention.
Powerful because it knows exactly what it represents.
The lion doesn’t follow.
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Classic Varsity Construction
An Iconic Silhouette, Reconsidered.
The foundations remain unmistakably varsity.
A snap-button front preserves the jacket’s traditional sporting character, while striped ribbed detailing at the cuffs and hem frames the silhouette.
Angled front pockets introduce practical everyday storage without interrupting the clean lines of the design.
Contrasting sleeves add definition between the body and arms, reinforcing the instantly recognisable collegiate influence.
These details create a familiar foundation.
Danialo provides the identity.
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Twelve Colour Combinations
The Luxurio Lion Signature Varsity Jacket is available across 12 colour combinations, allowing the relationship between the garment-dyed body, contrasting elements, and signature artwork to take on different personalities.
Some combinations can feel understated.
Others more expressive.
The silhouette remains constant.
How you wear it does not have to be.
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Styling
The varsity jacket has always existed somewhere between sport, culture, and streetwear.
That versatility remains central to the Luxurio interpretation.
Wear it over a heavyweight T-shirt with denim and trainers for an effortless everyday silhouette.
Combine it with relaxed trousers or premium sweats for contemporary streetwear.
Layer it over a hoodie when temperatures fall and greater depth is required.
Or keep everything beneath it minimal and allow the lion artwork to carry the look.
From city streets to late evenings and cooler weekend journeys, it is designed to become the layer that changes the character of everything beneath it.
Throw it on. Let the back say the rest.
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Care
To preserve the garment-dyed finish, structure, and artwork of your Luxurio Varsity Jacket:
– Machine wash cold: maximum 30°C / 90°F
– Use a gentle cycle
– Tumble dry: gentle cycle, low heat
– Do not iron
– Do not dry clean
Always follow the sewn-in garment care label where additional instructions are provided.
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The Danialo Standard
The Luxurio Collection represents Danialo’s approach to contemporary British luxury—taking familiar forms and giving them greater identity through material, proportion, artwork, and purposeful detail.
The Lion Signature Varsity Jacket embodies that philosophy through contrast.
Heritage and contemporary expression.
Structure and comfort.
A familiar varsity silhouette and an unmistakable lion at its back.
It does not need unnecessary embellishment to create presence.
It already has one symbol powerful enough.
Heritage form. Fearless identity.
Lead with confidence. Wear the lion.
Luxury is not excess. It is the standard.
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Product Information
Collection: Danialo Luxurio
Style: Varsity Jacket
Material: 80% Ring-Spun Cotton / 20% Polyester
Fabric Weight: 9.73 oz/yd²
Finish: Garment-Dyed
Closure: Snap-Button Front
Pockets: Angled Front Pockets
Cuffs & Hem: Striped
Artwork: Large Hand-Drawn Lion Face on Back
Colour Options: 12 Combinations
Label: Sewn-In
EU & Northern Ireland Warranty: 2 years
Piccadilly Business Centre, Unit C
Aldow Enterprise Park
Manchester, M12 6AE
United Kingdom
















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